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RIM CEO: QNX to Be BlackBerry's Foundation for a Decade

Jan 23, 2012, 8:37 AM by Eric M. Zeman

Research In Motion CEO Thorsten Heins today said that the QNX platform will be the basis of RIM's mobile strategy for the next decade. He reiterated in a call to press this morning that the company believes in the strengths of QNX and the PlayBook 2.0 operating system. He said that PlayBook OS 2.0 and BlackBerry 10 will both arrive "soon" and will ship with the Android player. Heins also noted that the company still believes there is a huge business opportunity to convert feature phone users into smartphone users, so the company will continue to offer entry-level and mid-range BlackBerries in addition to its higher-end models. Heins noted that the company is currently seeking a new Chief Marketing Officer, and wants to see the company communicate better with its customers. "We need to be more marketing-driven, we need to be more consumer-oriented," he said. He also said that the company needs to do a better job at executing its plans and strategies, and that will be one of his main goals moving forward. Heins doesn't believe the company needs significant change, but that it does need to evolve faster with the market. Heins was appointed CEO of RIM on January 22, after former co-CEOs Mike Lazaridis and Jim Balsillie agreed to step down from their leadership roles with RIM.

source: RIM

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Comments

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This forum is closed.

muchdrama

Jan 23, 2012, 1:58 PM

RIM can offer--

--entry-level and mid-range BlackBerries all they want. It's not the smartphones themselves that keep feature phone users from upgrading...it's the $30 data plan.

T Bone

Maybe for some the data plan requirement is an obstacle, but that isn't preventing people from getting Android phones or iPhones.....

...

Versed

Jan 23, 2012, 5:07 PM

Thats if?

Thats if RIM can last another decade.

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