ZTE to Focus On Fewer Phones for 2015
Dec 22, 2014, 10:20 AM by Eric M. Zeman
ZTE has decided to reduce the number of devices it will bring to market during 2015. Rather than flood the market with a range of handsets, ZTE will focus on just a few devices that offer its core experience. Zeng Xuezhong, CEO of ZTE's phone business, told the China Daily Report, "We had a large volume in the market, but it did not help increase our brand value. We have introduced a strategy to increase the value - instead of the volume - of our products by focusing on developing core technology in major devices. There will be more products equipped with high technology that will be launched next year, which will help boost our presence in the high-end mobile industry." ZTE has long sold entry-level and mid-range devices in the U.S., most often through prepaid providers. Recently, it offered higher-quality handsets in the ZMax and XMax. ZTE didn't say when it intends to next launch new smartphones for the U.S. market.
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