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Garmin May Scrap Nuvifone Business

Sep 13, 2010, 7:18 AM by Eric M. Zeman

Garmin Chief Financial Officer Kevin Rauckman said in a recent interview with Reuters that the companies navigation-focused and Android-powered nuvifone line of devices have not met the company's expectations. "We're pragmatic," Rauckman said. "If we end up ultimately not successful with units ... we'll have to sit back and evaluate that and consider making the best decision for our business. We'll have to make decisions within the next couple of quarters — whether we continue to invest or whether we pull back." Garmin began selling its long-delayed nuvifone device though T-Mobile earlier this year. According to Rauckman, the company's smartphone sales during the second quarter totaled $27 million. Garmin also makes dedicated personal navigation devices, and has seen that business eroded by the uptake of smartphones, which often have GPS and navigation services available.

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Comments

This forum is closed.

This forum is closed.

dseigler2

Sep 18, 2010, 3:36 AM

Gps & Navigation Systems

http://6greatgpsnavigationsystems.blogspot.com/ »

JeffdaBeat

Sep 13, 2010, 8:48 AM

Their biggest problem...

I don't know what's up with these manufacturers, but they need to learn that just because you have a big name in one thing, doesn't mean it is going to help you in another. Just because you release a smartphone, doesn't mean that people are going to buy it. This can be said for RIM's latest effort as well as Garmin's effort.

Garmin released a crappy smartphone, plain and simple. When most phones were moving to a capacitive touch screen for multi-touch, Garmin used a resistive. The operating system was less than impressive, the body was pretty big, and there were no apps...at least for the NuviPhone. Combine that with a huge price tag and I almost want to know why even Garmin thinks being the phone is a good idea over...any other smartpho...
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T Bone

Frankly I prefer resistive touch, it makes it a lot harder to screw things up....I find I am constantly accidentally hitting the wrong buttons....and typing on a touchscreen is practically impossible for me, if you have to use a stylus, you aren't goi...
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